Enhancing your data with geocoding information gives you access to mapping, logistics, navigation, and demographic plotting needs. Standard geocoding data enrichment appends latitude and longitude coordinates, census tract and block numbers, county name and FIPS codes to ZIP+4 to your constituent address information. Our team can help you evaluate your system and decide which data will benefit you most, and provide that data to you in one-time imports or on a continuing basis as new addresses are entered into your database.
Benefits
- Target Marketing Initiatives – With geocoding you can target different mailing campaigns depending on location of donors. Census demographics can also be appended for profiling and effective target marketing.
- Enhance Decision Making Capabilities – Not sure where your next event should be held? Geocoding can support site selection by pulling information about where your top donors are located to decide on the best area to hold your next event.
- Strengthen Donor Relations – Assigning your donor to the right solicitor, major gift officer or chapter will generate a stronger relationship with your donors.
Experience – Through our partnership with Melissa Data®, a leading developer of data quality, data management, and data enrichment solutions, you will get the most precise geographic and demographic data available.
Focus – With the most accurate data at your fingertips, you will be able to pinpoint exactly where your donors are located to create a more personal relationship quickly and easily.
Teaming – Our team will work with you to evaluate your organization’s needs so you can get the most out of your data.
Learn more about using geocoding to acquire location intelligence to make better business decisions.
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to learn more about the data enhancement services that would benefit your nonprofit's ability to effectively manage your donors and successfully support your mission.
