Interactive marketing is a cost effective way to reach current and potential donors through personalized email messages and customized web pages, which gives your organization the online presence to successfully support your mission. Email is an extremely effective vehicle because it is timely, relevant, and interesting, which typically makes it more read than traditional mail.
Our interactive marketing solutions help you plan, execute, and manage an email marketing and online giving program for your organization. Reach thousands of targeted individuals to create awareness for your initiatives and request support from donors and volunteers. Integrate your marketing program across multiple channels by combining your email and direct mail efforts to increase the return on your campaign investments.
Download Interactive Marketing brochure (PDF, 58K)
Benefits of the Interactive Marketing capability:
- Retain donors and create loyalty with personalized email messages
- Build high-powered email campaigns to reach donors more effectively
- Provide donors secure online donation pages with SSL encryption
- Eliminate data entry by capturing donor gifts and other online activities through real-time integration with your donor management software system
- Spend less time managing email campaigns
- Support user registration through your website
- Check automatically for duplicate donor records and create new records with contact and gift information received through your website
Features of the Interactive Marketing capability:
- Create HTML email blasts with personalized content
- Create customized campaign landing pages integrated with your website to collect donations, registrations, subscriptions, and related information
- Integrate secure credit card verification and authorization for online donation pages
- Generate and manage up-to-date email lists and automatically update donor records
- Execute personalized acknowledgment emails automatically
- Link (not sync) your website and database to get real-time updates to donor records
- Segment your donor database to generate targeted lists for each customized email campaign
- Record detailed campaign history data, including email opens, click-throughs, and forwards as well as landing page visits and clicks
- Receive email behavior reporting with automatic donor record updates, recognition of recognition of soft and hard bounces, and identification of bad address formats
- Generate comprehensive and comparative multi-channel campaign response results reports
- Track and manage opt-in and opt-out preferences
Capital Campaign Direct Mail Marketing Event Management Reporting and Analytics Volunteer Tracking